Fletcher Jones

I took a photo of the Fletcher Jones building in Flinders St the other week. I never noticed there are 40's styled men on the facade smoking cigarettes! Or maybe I did and just forgot about it, anyway how advertising has changed. It is against the law to depict people smoking in advertising now.

Here is also a pic of a new shop in Flinders St. I am not sure how long it has been there, but there used to be no clothing shops on Flinders St. as far as I can remember anyhow. Now with the vibe in the city, they are opening up here. See previous blog for some pics of the alleys near here.


As you can see there are a few roadworks going on ( I was trying to be arty) and Flinders St. station is reflected in the windows.

Handmade

I have been thinking that I will need to re-think the term I am using 'handmade'. While my clothes are, or course, not handmade I feel happy describing them as such. The reason being that I make them at home from pattern to finishing - with a machine or two and this is why they are not strictly handmade. This is good enough for the Etsy website and so it is good enough for me.
But, I think I will start sourcing 'outside' help with the sewing. I am working full time at the moment and just do not have enough time to make everything. Maybe I should call myself a DE, for the purposes of the website (5trillion.com) I mean. I do not really like this term for customers though, because when I first heard it on the fashion incubator website I did not know what it was. I need a tag line for my business card. I want it to say more than 'clothing', 'designer clothes' sounds a bit wanky and 'fashion' doesn't really say anything at all.
I will think this over.
Here is a simple skirt I made, I am thinking of having one made in black and maybe I will silk screen something on it.
No, the silk screen is not finished yet, so I haven't done any printing... but stay tuned.